Social networking sites have been the axle of the web for the last few years. Everyone belongs to one, everyone has thought about building one, but where will the social networking ball roll? It seems the moment I create an account on a new social site and try to get all of my friends to join, a new site pops up that offers a better way to communicate with my friends.
Unfortunately, moving to a new site is not as easy as switching search engines. It’s kind of like moving to a new house in a new town and trying to get all your friends to move to your new neighborhood. This is one of the largest problems with social networking today - we don’t want to have to rebuild our network of friends, nor do we want to fill out another profile. There are several people working on this problem, but it’s a tough nut to crack. A small group of people are working on OpenID, a standard that is gaining adoption among large sites and has raked up more than 90 million accounts. More…